Lea Im Obersteg wearing a white pullover, holding a leg of a plastic skeleton, representing unconventional tools that get applied during her work.

The Connect Framework

System-thinking infused strategic partnerships putting humans at the center of everything we do.

Some call it unconventional. I call it: Use whatever works to transform organizations and humans.

Together, we acknowledge that organizations are complex living systems. And then, we create interventions that irritate. To help you evolve and keep the most important good in your organization: your agency.

Just at the edge of the comfort zone.

Diagram of The Connect Framework with three steps: 1. collect, 2. create, 3. connect, illustrated with playful characters and flowing lines.

The three continuously and sometimes simultaneously used process steps:

Two overlapping circles, with the left circle labeled '1', representing the first building block of the Connect Framework: Collect.

collect

We start by listening. To the data, yes, and to what might be the unsaid in a room. We use spreadsheets and emotions as equally relevant input at this stage.

Diagram of two overlapping circles, with the right labeled '2', representing the second building block of the Connect Framework: Create.

create

Then we move, by experimenting, building, and adjusting as we go, always close to your organizational reality to feel the difference immediately.

Diagram of two connected circles labeled with the number 3, representing the third building block of the Connect Framework: Connect as an ongoing practice.

connect

And throughout it all, we pause. To reflect, to celebrate milestones, and to make sure the journey stays joyful, also in challenging times.

Theory Back-bone

Major works that influence how we work together:

  • Scharmer Otto (2009): Theory U

  • Schmid, Bernd (2014): Systemic Organizational Development

  • Grubendorfer, Christina and Ackermann, Christina (2023): The Real Book of Work

  • Lafley, A. G. and Martin, Roger L. (2024): Playing to Win

Magic Methods & Tools

Whatever helps us to unlock new behavior:

  • Design Thinking and Innovation tools

  • Improv Theater

  • Silence

  • Paint, swords, colors, trees…

“Lea moderated a panel discussion for us and held the room perfectly - navigating views from very diverse stakeholders and weaving it into an experience full of depth, joy, and connection. Many participants named it the highlight of the Climate Week 2026.”

— Patrik Brandenberg, Co-Founder & COO, reilo